Privacy policy

Last Updated: May 2026


SEEDS FOR GREATNESS LLC DBA Wildcrafted Beauty (“Company,” “we,” “us,” or “our”) operates www.wildcraftedbeauty.com (the “Site”).


This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our Site, make a purchase, or otherwise interact with us.


1. Contact Information


If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:


Email: info@wildcraftedbeauty.com
Mailing Address:
2766 Duniven Cir Ste 1088
Amarillo, Texas 79109
United States


2. Personal Information We Collect


We collect personal information directly from you, automatically through your use of our Site, and from service providers.


A. Information You Provide to Us

When you place an order or interact with us, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information (processed securely through Shopify and payment providers)
  • Order history
  • Customer support communications


B. Automatically Collected Information


When you visit our Site, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Time zone
  • Cookie identifiers
  • Pages viewed
  • Products viewed
  • Search terms
  • Referring website
  • Interaction and browsing behavior


This information is collected using cookies, pixels, log files, and similar tracking technologies.

C. Sensitive Personal Information

We do not collect or use sensitive personal information beyond what is necessary to provide our products and services. We do not knowingly collect:

  • Government-issued identification numbers
  • Biometric data
  • Precise geolocation data
  • Racial or ethnic origin information


3. How We Use Personal Information


We use personal information to:

  • Process and fulfill orders, arrange shipping, and provide customer support.
  • Prevent fraud and protect our business.
  • Improve our Site and services through analytics.
  • To process, analyze, and improve our business operations using AI-powered tools and platforms, including for marketing optimization, customer service, and operational efficiency.
  • Send marketing communications by email and SMS (where you have opted in).
    • For SMS marketing, message frequency varies. Message and data rates may apply. You may opt out at any time by texting STOP or text HELP for assistance.
    • Mobile originator opt-in data and consent will not be shared with third parties for their own marketing purposes. This does not include service providers (such as Omnisend) who assist us in sending messages on our behalf.
  • Comply with legal obligations.
  • To use customer-submitted photos, videos, reviews and testimonials in marketing and advertising materials including paid advertisements, across all channels.    


We do not sell personal information for monetary compensation.

However, we may share personal information with advertising and marketing partners to provide targeted advertising, create custom and lookalike audiences, and measure the effectiveness of our campaigns. This type of data sharing may be considered “sharing” for cross-context behavioral advertising under certain U.S. state privacy laws.

4. Sharing of Personal Information

We may share personal information with:

A. Service Providers

We may share personal information with trusted service providers that assist us in operating our business and providing our services. These may include:

  • Shopify (store platform and hosting)
  • Payment processors
  • Shipping and fulfillment providers
  • Email and SMS marketing platforms (such as Omnisend)
  • AI platforms and tools (used to process and analyze data for business operations and marketing purposes)
  • Customer communication platforms (including phone and messaging service providers)
  • Customer review and feedback platforms
  • Analytics providers
  • Advertising and marketing partners

These service providers process personal information on our behalf under contractual obligations designed to protect your information.

B. Legal Compliance

We may disclose personal information if required to:

  • Comply with law
  • Respond to lawful requests
  • Protect our rights or property
  • Prevent fraud or security threats


5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and maintain the Site
  • Analyze performance and traffic
  • Provide advertising and marketing
  • Remember user preferences


Certain cookies are essential for the functioning of the Site. Other cookies, including analytics and advertising cookies, are used to understand how visitors interact with our Site and to deliver targeted advertisements.


Where required by applicable law, we obtain your consent before placing non-essential cookies on your device. Visitors may manage cookie preferences through:

  • The consent management tools available on our Site
  • Browser settings
  • Industry opt-out tools


For more information about cookies, visit:
https://www.allaboutcookies.org


6. Behavioral Advertising


We may share personal information with advertising and marketing partners to provide targeted advertisements and measure the effectiveness of our campaigns.


These partners may include digital advertising networks, social media platforms, and advertising technology providers. They may use cookies, pixels, conversion tracking technologies, and similar tools to collect information about your interactions with our Site and other websites over time.


This type of data sharing may be considered “sharing” for cross-context behavioral advertising under certain U.S. state privacy laws.


You may opt out of certain targeted advertising through the following tools:


You may also manage cookies through your browser settings or any consent management tools available on our Site.


7. Data Retention


We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to:

  • Provide our products and services
  • Maintain customer accounts
  • Comply with legal, tax, and accounting obligations
  • Resolve disputes and enforce agreements
  • Prevent fraud and protect our business


Customer account information and order history may be retained for as long as an account remains active or as needed for legitimate business purposes.


Marketing information is retained until you unsubscribe or opt out of communications.


We do not store full credit card numbers. Payment information is processed securely through third-party payment providers.


When personal information is no longer necessary for the purposes described above, we will delete or anonymize it in accordance with applicable laws.


8. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.


Payment information is processed through PCI-compliant providers and is not stored directly on our servers.


9. Automated Decision-Making


We use limited automated decision-making tools for fraud prevention through Shopify’s fraud detection systems.


These tools may temporarily flag IP addresses or transactions. These processes do not produce legal or similarly significant effects.


10. International Data Transfers


Personal information may be processed outside your country of residence, including in the United States and Canada.


Where required, we rely on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission and incorporated into Shopify’s Data Processing Addendum.


11. Children’s Privacy


Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13.


If you believe a child has provided us with personal information, please contact us at info@wildcraftedbeauty.com for deletion.


12. U.S. State Privacy Rights


Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Indiana, Tennessee, and New Jersey may have the following rights:

  • Right to Know / Access: Confirm if we are processing your data and access it.
  • Right to Delete: Request deletion of personal information we have collected about you, subject to certain legal exceptions.
  • Right to Correct: Ask us to fix inaccuracies in your personal data.
  • Right to Data Portability: Obtain a copy of your data in a portable format.
  • Right to Opt-Out: Opt-out of the "sale" of data or "sharing" for targeted/cross-context advertising.
  • Right to Appeal: If we decline to take action regarding your request, you have the right to appeal our decision. Please contact us at info@wildcraftedbeauty.com within 45 days of our decision to initiate an appeal.


To exercise your rights, contact us at info@wildcraftedbeauty.com.


We may verify your identity before processing requests.

California residents may designate an authorized agent to submit requests on their behalf.

We do not sell personal information for monetary compensation.

We will not discriminate against you for exercising your privacy rights.

13. GDPR Rights (EEA Residents)

If you are located in the European Economic Area (EEA), you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion
  • Object to processing
  • Request restriction
  • Data portability


You may lodge a complaint with your local data protection authority. A list of EEA data protection authorities is available at:


https://edpb.europa.eu/about-edpb/about-edpb/members_en

14. Global Privacy Control and Do Not Track


Our Site recognizes the Global Privacy Control (GPC) signal. If your browser or device transmits a GPC signal, we will treat that as a valid request to opt-out of the "sharing" of your information for cross-context behavioral advertising for that specific browser.


Because there is currently no industry-standard consensus on "Do Not Track" (DNT) signals, our Site does not currently respond to DNT browser settings, except as required by law via GPC signals.


15. Changes to This Privacy Policy


We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.


Updates will be posted on this page with a revised “Last Updated” date.